When we first started, our mission was to move units (CD's in those days), as many as possible, at a ridiculously high profit margin. In a socially responsible way, of course, with liberty and justice for all.

Now that record companies make money by selling merch, not music, our mission is to sell t-shirts, keychains, lighters, and ringtones, as many as possible, at a ridiculously high profit margin.